The ‘Belgrade Department Stores’ operate subject to highest ethical standards and consistently observe the transparency and publicity principles.

Our decisions and business dealings are characterized by responsible attitude towards our partners and lease holders, towards our customers, shareholders, employees and their families, as well as towards our surroundings in general as attempts are being made on daily basis to better the environmental resources.

All the ‘Belgrade Department Stores’ business aspects are being established upon the principles of cooperation and mutual understanding, as well as upon observing environmental standards and corporate social liability principles.

It is our strongest belief that the principles of behavior and values we support, as well as motivation atmosphere aimed at achieving full potentials and promoting capabilities and knowledge in our employees represent the grounds for long-term successful operations of the ‘Belgrade Department Stores’.