The company dm drogerie markt is the largest drug store chain in Europe, which has been operating on the Serbian market since 2004. This year, dm celebrates two decades of business in Serbia, with 129 sales points and more than 1,900 employees in 35 cities in Serbia. In addition to being one of the favorite places to shop, dm is recognized in our community for its socially responsible activities, environmental principles that follow all business segments, as well as the title of one of the most desirable employers in the country.
"Everything in one place" is a long-standing concept of dm drugstores, which are customers' favorite stop when they want to find products from the segments of beauty, natural cosmetics, organic food, personal hygiene, baby care and nutrition, or household products. The dm chain is one of the largest providers of private brands on the Serbian market, but also a pioneer in the retail industry when it comes to introducing long-term favorable prices with the "ALWAYS AFFORDABLE" concept. In the year of the jubilee, dm launched a new benefit program for customers, allowing them additional savings with the My dm application. Customers can redeem benefits and collect coupons with an active user account on the app, which also provides exclusive offers, functionality and educational content. In addition, within the My dm application, the innovative dmLIVE format was launched, an interactive experience that allows users to ask questions and chat with leading experts, as well as the opportunity to win vouchers with discounts that can be used when shopping online and when shopping in dm drugstores.
The dm company holds the title of one of the most responsible market entities and donors in our country, if we take into account the constant investment in the community, as well as the high level of socially responsible business with an emphasis on environmental contribution. With various types of donations, popular projects and campaigns, such as "Plant a tree", "Movember" and "Giving Friday", dm aims to motivate the community, but also other companies and individuals to become the positive example they want to see.
With the aim of providing support to particularly sensitive categories of the population, the dm chain has been advocating for the health, empowerment and integrity of women for many years through various campaigns, numerous donations to safe houses, but also by organizing the now traditional dm Women's Race in cooperation with the Belgrade Marathon. On this plan, dm also launched its own podcast dedicated to women's health, which in 2023 recorded record views on the networks, and in the year of the jubilee, it continues in this direction with a comprehensive campaign dedicated to menstrual health, but also to the fight against menstrual poverty.
Successful environmental actions also mark two decades of business dm Serbia, and commitment to sustainable development is most reflected in environmental awareness, which has largely become part of the company's identity. Numerous initiatives in the field of environmental preservation and protection arise from this orientation of dm. Among them, "Plant a tree", the largest afforestation project in our region, implemented together with Wireless Media Group and institutional partners, thanks to which Serbia became richer by as many as 800,000 seedlings, stands out.
For several years now, the company dm has been among the "20 most desirable employers in Serbia", as part of the largest domestic survey of its type conducted by the specialized portal Poslovi Infostud. Competitive salaries, two additional salaries during the year, the concept of working from home "smart working", various courses, trainings and seminars, as well as free systematic reviews - these are just some of the numerous incentives that dm provides to employees. In addition, in 2023, the company dm drogerie markt won first place in the category "Best Employer Brand" in the Retail - Cosmetics and Care sector, and third place in the "Top 100 Best Employer Brands" for the entire economy of Serbia, according to research conducted by The Employer Branding Agency.
The dm chain is guided by the corporate philosophy "I am a man here, I buy there", which puts the man in the center of attention - whether he is a customer, employee or business partner. dm bases its business decisions on the same principles, thanks to which it occupies a recognizable place in the life of the community.
dm is located at the following locations within RKB:
- DS Beograđanka
- DS Terazije
- DS Dušanovac
- DS Kragujevac
- DS Vršac
- DS Vranje
On the page locations you can view addresses and opening hours for each facility.
